Archives for the 'word of mouth marketing' Category
Q Score? QVC Looks to Own the Letter Q With Rebranding Effort
Last week, shopping network QVC unveiled an ambitious rebranding campaign, the cornerstone of which is a new logo intended to make the letter Q synonymous with the company.
“We’d really like to own the 17th letter of the alphabet,” said Jeff Charney, whose alphabet-soup-like title as QVC’s CMO begs for a shorthand of its own.
In support [...]
Cracking the Code: How to Build a Brand Through Direct Marketing
While I often use this space to examine some of the newer trends affecting marketing and advertising, today I wanted to step back and take a closer look at the relationship between two of the more fundamental disciplines within the marketing function: branding and direct marketing. More specifically, I’d like to take this opportunity to [...]
I’ve Got Friends in Low Places, but Who Cares?
Each week I look forward to Max Kalehoff’s Friday “Online Spin” column for MediaPost (go here for the RSS feed). I can usually count on Max’s columns to offer unique insight on the intersection of brand marketing, WOM and Web 2.0.
In this week’s column, “Please, No More Friends,” Max introduces the concept of “friendship overload,” [...]
WOM is the Flavor of the Month for Cold Stone Creamery
The 100 degree temperatures in Washington D.C. must be wreaking havoc on my subconscious, because I’m about to write my second consecutive post about frozen treats…
I just came across this article from Promo magazine that details a WOM (word of mouth) effort from Cold Stone Creamery. To complement a soon-to-break national marketing campaign built around [...]
