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Archives for the 'womma' Category

WOM is the Flavor of the Month for Cold Stone Creamery

The 100 degree temperatures in Washington D.C. must be wreaking havoc on my subconscious, because I’m about to write my second consecutive post about frozen treats…
I just came across this article from Promo magazine that details a WOM (word of mouth) effort from Cold Stone Creamery. To complement a soon-to-break national marketing campaign built around [...]

10 July 2007 | bazaarvoice, marketing, public relations, wom, womma, word of mouth marketing | No Comments


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