Archives for the 'Web 2.0' Category

Book Review - “The Long Tail”

Although I’ve been peppering my conversations with the phrase “the long tail” for nearly two years, only recently did I get the opportunity to actually read the book that spawned the term. On a recent vacation to Sanibel Island (when I tend to do most of my “pleasure” reading), I devoured Chris Anderson’s book in […]

14 April 2008 | technology, marketing, e-commerce, Web 2.0, book review, google, ebay, seth godin, search, ppc, ecommerce 2.0, facebook, social networking, myspace, apple, advertising, television, long tail | 1 Comment

MySpace Beats Facebook to the Punch With Ad Customization

A few weeks back I wrote about some of the savvy moves that Facebook has made in the last six to 12 months to make them a prime acquisition target for one of the big three. Toward the end of the post I wrote:

“However, what makes Facebook unique – and thus valuable to companies like […]

19 September 2007 | technology, marketing, e-commerce, Web 2.0, google, ecommerce 2.0, facebook, social networking, myspace | No Comments

Spock’s Clever Traffic-Driving Contest

It seems I’m writing a lot these days about social networking. As I mentioned a few posts back, Facebook and others are garnering the buzz that was previously afforded only to Google, so this topic has been very much top of mind for me recently.
At lunch earlier this week, a former colleague tipped me off […]

29 August 2007 | technology, marketing, e-commerce, Web 2.0, google, search, facebook, social networking, myspace, linkedin, spock | No Comments

I’ve Got Friends in Low Places, but Who Cares?

Each week I look forward to Max Kalehoff’s Friday “Online Spin” column for MediaPost (go here for the RSS feed). I can usually count on Max’s columns to offer unique insight on the intersection of brand marketing, WOM and Web 2.0.
In this week’s column, “Please, No More Friends,” Max introduces the concept of “friendship overload,” […]

4 August 2007 | technology, marketing, e-commerce, Web 2.0, google, search, wom, word of mouth marketing, facebook, social networking, myspace, linkedin | 3 Comments

Is Facebook the Next Google, or the Next Angelfire?

John Battelle asked a very simple yet interesting question on his blog last week: Is Facebook cooler than Google?
Even six months ago, the question would have seemed preposterous. Cooler than Google? Who could be cooler than Google? But recently, much like the Seinfeld episode when the fortunes of George and Elaine are reversed – schlubby […]

31 July 2007 | technology, marketing, e-commerce, Web 2.0, google, search, facebook, social networking, myspace, friendster | 1 Comment

Book Review - “The eCommerce 2.0 Handbook”

Earlier this month, buySAFE announced a partnership with online selling solutions provider Infopia to integrate the buySAFE solution with Infopia’s platform. This will be a tremendous partnership, as it lets Infopia merchants benefit from the power of buySAFE regardless of where they sell – on marketplaces like eBay, on their own website, or some combination […]

28 June 2007 | technology, marketing, e-commerce, Web 2.0, buySAFE, book review, Infopia, ecommerce 2.0 | 1 Comment

Bookmark It - Sanoodi

If you’re a runner, cyclist, or just someone who enjoys the occasional hike, Sanoodi is a site you must check out.
A clever mashup with Google Maps, Sanoodi lets you plot a course by dropping markers on a Google map and tracking the distance and elevation. When you’ve finished entering your route, you can save it. […]

20 June 2007 | technology, Web 2.0, Bookmark It | No Comments

Google Takin’ It to the Streets

In case you missed it, late last month Google rolled out yet another extremely cool enhancement to its service, this time for Google Maps. And, as is often the case with a Google product launch, this one was not without some controversy (Boing Boing).

Google Street View, unveiled at the Where 2.0 conference at the end […]

12 June 2007 | technology, marketing, e-commerce, Web 2.0, google, street view | No Comments

Mmmm…. Tasty! buySAFE Serves Up “Secret Sauce” This Friday

What goes best with Boston Clam Chowder? Why, secret sauce, of course!
This Friday, June 15, buySAFE will be hosting an invitation-only luncheon at one of Boston’s finest waterfront restaurants – Anthony’s Pier 4 (140 Northern Boulevard, Boston, MA). During lunch we’ll present a lively panel discussion titled Discovering the Secret Sauce of Multi-Channel Selling Success, […]

12 June 2007 | marketing, e-commerce, Web 2.0, buySAFE, ebay live | 1 Comment