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Archives for the 'television' Category

Book Review – “The Long Tail”

Although I’ve been peppering my conversations with the phrase “the long tail” for nearly two years, only recently did I get the opportunity to actually read the book that spawned the term. On a recent vacation to Sanibel Island (when I tend to do most of my “pleasure” reading), I devoured Chris Anderson’s book in [...]

14 April 2008 | Web 2.0, advertising, apple, book review, e-commerce, ebay, ecommerce 2.0, facebook, google, long tail, marketing, myspace, ppc, search, seth godin, social networking, technology, television | No Comments

Putting Your Money Where Your Mouth Is (Lifelock TV Ad)

One of the best ways to strengthen your value proposition for potential consumers is through testimonials. When faced with a choice, many people look to the experiences of others to help inform their decisions.
Usually, the best testimonials are provided by people who are seen as impartial. We put our greatest trust in those people who [...]

31 October 2007 | advertising, branding, identity theft, marketing, television | 3 Comments

“Mad Men” on AMC — The Best TV Show You’re Probably Not Watching

Although you’ll hear more buzz around shows like the Grey’s Anatomy spinoff “Private Practice” (ugh) and “Cavemen” (double ugh), “Mad Men” on AMC is the best television show you’re not watching right now.
Set in New York in 1960, “Mad Men” focuses on the fictional Sterling Cooper Advertising Agency and the imperfect group of men and [...]

11 October 2007 | advertising, marketing, television | 2 Comments