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Archives for the 'seth godin' Category

Book Review – “The Long Tail”

Although I’ve been peppering my conversations with the phrase “the long tail” for nearly two years, only recently did I get the opportunity to actually read the book that spawned the term. On a recent vacation to Sanibel Island (when I tend to do most of my “pleasure” reading), I devoured Chris Anderson’s book in [...]

14 April 2008 | Web 2.0, advertising, apple, book review, e-commerce, ebay, ecommerce 2.0, facebook, google, long tail, marketing, myspace, ppc, search, seth godin, social networking, technology, television | No Comments

Chatting Up Seth Godin at eBay Live

Despite my disappointment with eBay Live as a whole, it was a very good show for buySAFE, as we had several great opportunities to meet with current and prospective customers and talk to them about how we’re helping to make e-commerce safer and more efficient for shoppers, merchants and marketplaces. Our lunch panel discussion “Discovering [...]

17 June 2007 | buySAFE, e-commerce, ebay live, marketing, seth godin | 1 Comment