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Q Score? QVC Looks to Own the Letter Q With Rebranding Effort

Last week, shopping network QVC unveiled an ambitious rebranding campaign, the cornerstone of which is a new logo intended to make the letter Q synonymous with the company.
“We’d really like to own the 17th letter of the alphabet,” said Jeff Charney, whose alphabet-soup-like title as QVC’s CMO begs for a shorthand of its own.
In support [...]

3 October 2007 | advertising, branding, public relations, qvc, wom, word of mouth marketing | 1 Comment