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Archives for the 'public relations' Category

Q Score? QVC Looks to Own the Letter Q With Rebranding Effort

Last week, shopping network QVC unveiled an ambitious rebranding campaign, the cornerstone of which is a new logo intended to make the letter Q synonymous with the company.
“We’d really like to own the 17th letter of the alphabet,” said Jeff Charney, whose alphabet-soup-like title as QVC’s CMO begs for a shorthand of its own.
In support [...]

3 October 2007 | advertising, branding, public relations, qvc, wom, word of mouth marketing | 1 Comment

WOM is the Flavor of the Month for Cold Stone Creamery

The 100 degree temperatures in Washington D.C. must be wreaking havoc on my subconscious, because I’m about to write my second consecutive post about frozen treats…
I just came across this article from Promo magazine that details a WOM (word of mouth) effort from Cold Stone Creamery. To complement a soon-to-break national marketing campaign built around [...]

10 July 2007 | bazaarvoice, marketing, public relations, wom, womma, word of mouth marketing | No Comments

7-Eleven-Simpsons Movie: A Tie-In That’s More Than Just Squishee

As reported today in Advertising Age and many other outlets, 7-Eleven and “The Simpsons Movie” recently embarked on a reverse product-placement campaign that is simply awesome in its scope and execution.
Beginning on July 1 and running throughout the month, a dozen 7-Eleven stores in the U.S. and Canada will be transformed into Kwik-E-Marts – the [...]

3 July 2007 | marketing, public relations | No Comments

Quiznos Talks Turkey, Avoids Getting Toasted by Media

You’ve got to hand it to the PR flacks at Quiznos. They continue to find ways to spin bad (or at least weird) news into opportunities to promote the company and its products.
The most recent example of Quiznos turning lemons into lemonade happened this week, when a coyote walked into a Chicago Quiznos restaurant (insert [...]

5 April 2007 | customer service, marketing, public relations | No Comments