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Archives for the 'ppc' Category

Book Review – “The Long Tail”

Although I’ve been peppering my conversations with the phrase “the long tail” for nearly two years, only recently did I get the opportunity to actually read the book that spawned the term. On a recent vacation to Sanibel Island (when I tend to do most of my “pleasure” reading), I devoured Chris Anderson’s book in [...]

14 April 2008 | Web 2.0, advertising, apple, book review, e-commerce, ebay, ecommerce 2.0, facebook, google, long tail, marketing, myspace, ppc, search, seth godin, social networking, technology, television | No Comments

Waiting for gBay

In what has become an anticipated and beloved annual rite, on February 2nd of each year thousands of people descend on a small Pennsylvania town to see Punxsutawney Phil. According to local lore, the presence or absence of the renowned rodent’s shadow on that day can predict the weather in the ensuing six weeks.
Far less [...]

25 February 2008 | advertising, bloggerwocky, e-commerce, ebay, google, marketing, ppc, search | No Comments

eBay’s Google Boycott Doesn’t Impact Site Traffic… Really?

From today’s New York Post:
“Ebay’s decision to pull its ads from Google’s U.S. Web site has had little impact on its total traffic…”
Really? Am I the only one who’s a little skeptical about that claim? Estimates put eBay’s quarterly spend on Google at $25 million. Considering that the majority of eBay’s search terms are [...]

20 June 2007 | ebay, google, marketing, ppc, search, technology | No Comments