Archives for the 'long tail' Category

Book Review - “The Long Tail”

Although I’ve been peppering my conversations with the phrase “the long tail” for nearly two years, only recently did I get the opportunity to actually read the book that spawned the term. On a recent vacation to Sanibel Island (when I tend to do most of my “pleasure” reading), I devoured Chris Anderson’s book in […]

14 April 2008 | technology, marketing, e-commerce, Web 2.0, book review, google, ebay, seth godin, search, ppc, ecommerce 2.0, facebook, social networking, myspace, apple, advertising, television, long tail | 1 Comment