Archives for the 'google' Category

Book Review – “The Long Tail”

Although I’ve been peppering my conversations with the phrase “the long tail” for nearly two years, only recently did I get the opportunity to actually read the book that spawned the term. On a recent vacation to Sanibel Island (when I tend to do most of my “pleasure” reading), I devoured Chris Anderson’s book in [...]

14 April 2008 | Web 2.0, advertising, apple, book review, e-commerce, ebay, ecommerce 2.0, facebook, google, long tail, marketing, myspace, ppc, search, seth godin, social networking, technology, television | No Comments

Waiting for gBay

In what has become an anticipated and beloved annual rite, on February 2nd of each year thousands of people descend on a small Pennsylvania town to see Punxsutawney Phil. According to local lore, the presence or absence of the renowned rodent’s shadow on that day can predict the weather in the ensuing six weeks.
Far less [...]

25 February 2008 | advertising, bloggerwocky, e-commerce, ebay, google, marketing, ppc, search | No Comments

MySpace Beats Facebook to the Punch With Ad Customization

A few weeks back I wrote about some of the savvy moves that Facebook has made in the last six to 12 months to make them a prime acquisition target for one of the big three. Toward the end of the post I wrote:

“However, what makes Facebook unique – and thus valuable to companies like [...]

19 September 2007 | Web 2.0, e-commerce, ecommerce 2.0, facebook, google, marketing, myspace, social networking, technology | No Comments

Spock’s Clever Traffic-Driving Contest

It seems I’m writing a lot these days about social networking. As I mentioned a few posts back, Facebook and others are garnering the buzz that was previously afforded only to Google, so this topic has been very much top of mind for me recently.
At lunch earlier this week, a former colleague tipped me off [...]

29 August 2007 | Web 2.0, e-commerce, facebook, google, linkedin, marketing, myspace, search, social networking, spock, technology | No Comments

I’ve Got Friends in Low Places, but Who Cares?

Each week I look forward to Max Kalehoff’s Friday “Online Spin” column for MediaPost (go here for the RSS feed). I can usually count on Max’s columns to offer unique insight on the intersection of brand marketing, WOM and Web 2.0.
In this week’s column, “Please, No More Friends,” Max introduces the concept of “friendship overload,” [...]

4 August 2007 | Web 2.0, e-commerce, facebook, google, linkedin, marketing, myspace, search, social networking, technology, wom, word of mouth marketing | 3 Comments

Is Facebook the Next Google, or the Next Angelfire?

John Battelle asked a very simple yet interesting question on his blog last week: Is Facebook cooler than Google?
Even six months ago, the question would have seemed preposterous. Cooler than Google? Who could be cooler than Google? But recently, much like the Seinfeld episode when the fortunes of George and Elaine are reversed – schlubby [...]

31 July 2007 | Web 2.0, e-commerce, facebook, friendster, google, marketing, myspace, search, social networking, technology | 1 Comment

eBay’s Google Boycott Doesn’t Impact Site Traffic… Really?

From today’s New York Post:
“Ebay’s decision to pull its ads from Google’s U.S. Web site has had little impact on its total traffic…”
Really? Am I the only one who’s a little skeptical about that claim? Estimates put eBay’s quarterly spend on Google at $25 million. Considering that the majority of eBay’s search terms are [...]

20 June 2007 | ebay, google, marketing, ppc, search, technology | No Comments

Google Takin’ It to the Streets

In case you missed it, late last month Google rolled out yet another extremely cool enhancement to its service, this time for Google Maps. And, as is often the case with a Google product launch, this one was not without some controversy (Boing Boing).

Google Street View, unveiled at the Where 2.0 conference at the end [...]

12 June 2007 | Web 2.0, e-commerce, google, marketing, street view, technology | No Comments