Archives for the 'ebay' Category

Book Review - “The Long Tail”

Although I’ve been peppering my conversations with the phrase “the long tail” for nearly two years, only recently did I get the opportunity to actually read the book that spawned the term. On a recent vacation to Sanibel Island (when I tend to do most of my “pleasure” reading), I devoured Chris Anderson’s book in […]

14 April 2008 | technology, marketing, e-commerce, Web 2.0, book review, google, ebay, seth godin, search, ppc, ecommerce 2.0, facebook, social networking, myspace, apple, advertising, television, long tail | 1 Comment

Waiting for gBay

In what has become an anticipated and beloved annual rite, on February 2nd of each year thousands of people descend on a small Pennsylvania town to see Punxsutawney Phil. According to local lore, the presence or absence of the renowned rodent’s shadow on that day can predict the weather in the ensuing six weeks.
Far less […]

25 February 2008 | marketing, e-commerce, google, ebay, search, ppc, advertising, bloggerwocky | No Comments

Reports of My Death Have Been Greatly Exaggerated

You still there?
It’s more than a little ironic that, following a post about the need to achieve a good work-life balance, I’ve gone almost three months in between posts to bloggerwocky. For what it’s worth, my home and work lives have been great in the nearly 90 days since I last posted. I simply haven’t […]

25 February 2008 | ebay, bloggerwocky | No Comments

eBay’s Google Boycott Doesn’t Impact Site Traffic… Really?

From today’s New York Post:
“Ebay’s decision to pull its ads from Google’s U.S. Web site has had little impact on its total traffic…”
Really? Am I the only one who’s a little skeptical about that claim? Estimates put eBay’s quarterly spend on Google at $25 million. Considering that the majority of eBay’s search terms are […]

20 June 2007 | technology, marketing, google, ebay, search, ppc | No Comments

Windorphins? Wind orphans? Win dolphins?

I just returned from Boston after attending eBay Live. I’m not sure whether to attribute it to the location or simply seller malaise, but the lack of energy at this year’s event compared to previous years was palpable. I heard attendance estimates of anywhere from 6,000-7,000, compared to 15,000 last year in Las Vegas.
Equally lacking […]

16 June 2007 | technology, ebay live, ebay | 7 Comments