Archives for the 'e-commerce' Category
Book Review – “The Long Tail”
Although I’ve been peppering my conversations with the phrase “the long tail” for nearly two years, only recently did I get the opportunity to actually read the book that spawned the term. On a recent vacation to Sanibel Island (when I tend to do most of my “pleasure” reading), I devoured Chris Anderson’s book in [...]
Waiting for gBay
In what has become an anticipated and beloved annual rite, on February 2nd of each year thousands of people descend on a small Pennsylvania town to see Punxsutawney Phil. According to local lore, the presence or absence of the renowned rodent’s shadow on that day can predict the weather in the ensuing six weeks.
Far less [...]
Cracking the Code: How to Build a Brand Through Direct Marketing
While I often use this space to examine some of the newer trends affecting marketing and advertising, today I wanted to step back and take a closer look at the relationship between two of the more fundamental disciplines within the marketing function: branding and direct marketing. More specifically, I’d like to take this opportunity to [...]
MySpace Beats Facebook to the Punch With Ad Customization
A few weeks back I wrote about some of the savvy moves that Facebook has made in the last six to 12 months to make them a prime acquisition target for one of the big three. Toward the end of the post I wrote:
“However, what makes Facebook unique – and thus valuable to companies like [...]
Spock’s Clever Traffic-Driving Contest
It seems I’m writing a lot these days about social networking. As I mentioned a few posts back, Facebook and others are garnering the buzz that was previously afforded only to Google, so this topic has been very much top of mind for me recently.
At lunch earlier this week, a former colleague tipped me off [...]
I’ve Got Friends in Low Places, but Who Cares?
Each week I look forward to Max Kalehoff’s Friday “Online Spin” column for MediaPost (go here for the RSS feed). I can usually count on Max’s columns to offer unique insight on the intersection of brand marketing, WOM and Web 2.0.
In this week’s column, “Please, No More Friends,” Max introduces the concept of “friendship overload,” [...]
Is Facebook the Next Google, or the Next Angelfire?
John Battelle asked a very simple yet interesting question on his blog last week: Is Facebook cooler than Google?
Even six months ago, the question would have seemed preposterous. Cooler than Google? Who could be cooler than Google? But recently, much like the Seinfeld episode when the fortunes of George and Elaine are reversed – schlubby [...]
Book Review – “The eCommerce 2.0 Handbook”
Earlier this month, buySAFE announced a partnership with online selling solutions provider Infopia to integrate the buySAFE solution with Infopia’s platform. This will be a tremendous partnership, as it lets Infopia merchants benefit from the power of buySAFE regardless of where they sell – on marketplaces like eBay, on their own website, or some combination [...]
Secret Sauce Recipe Revealed!
Earlier this month, I wrote in this space about the invitation-only lunch event that buySAFE was hosting, titled “Discovering the Secret Sauce of Multi-Channel Selling Success.” I’ve been a bit remiss in recapping the event, which took place last Friday (6/15), but Jeff Grass has a great summary on the buySAFE blog.
This was a fantastic [...]
Chatting Up Seth Godin at eBay Live
Despite my disappointment with eBay Live as a whole, it was a very good show for buySAFE, as we had several great opportunities to meet with current and prospective customers and talk to them about how we’re helping to make e-commerce safer and more efficient for shoppers, merchants and marketplaces. Our lunch panel discussion “Discovering [...]
