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robcaskey.com Blog » direct marketing

Archives for the 'direct marketing' Category

Cracking the Code: How to Build a Brand Through Direct Marketing

While I often use this space to examine some of the newer trends affecting marketing and advertising, today I wanted to step back and take a closer look at the relationship between two of the more fundamental disciplines within the marketing function: branding and direct marketing. More specifically, I’d like to take this opportunity to [...]

20 September 2007 | advertising, branding, customer service, direct marketing, e-commerce, marketing, wom, word of mouth marketing | 1 Comment