Archives for the 'direct marketing' Category

Cracking the Code: How to Build a Brand Through Direct Marketing

While I often use this space to examine some of the newer trends affecting marketing and advertising, today I wanted to step back and take a closer look at the relationship between two of the more fundamental disciplines within the marketing function: branding and direct marketing. More specifically, I’d like to take this opportunity to […]

20 September 2007 | marketing, e-commerce, customer service, wom, word of mouth marketing, branding, direct marketing, advertising | 1 Comment