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Archives for the 'customer service' Category

Cracking the Code: How to Build a Brand Through Direct Marketing

While I often use this space to examine some of the newer trends affecting marketing and advertising, today I wanted to step back and take a closer look at the relationship between two of the more fundamental disciplines within the marketing function: branding and direct marketing. More specifically, I’d like to take this opportunity to [...]

20 September 2007 | advertising, branding, customer service, direct marketing, e-commerce, marketing, wom, word of mouth marketing | 1 Comment

iRate: Apple mistreats its customers yet again

As was reported last week, Apple cut the price of its 8 GB iPhone from $599 to $399, just 10 weeks after the phone was first introduced amid a sea of hype and countless television commercials. The move left many of the hundreds of thousands of early adopters feeling not only bamboozled, but angry as [...]

13 September 2007 | apple, customer service, marketing, technology | 1 Comment

Quiznos Talks Turkey, Avoids Getting Toasted by Media

You’ve got to hand it to the PR flacks at Quiznos. They continue to find ways to spin bad (or at least weird) news into opportunities to promote the company and its products.
The most recent example of Quiznos turning lemons into lemonade happened this week, when a coyote walked into a Chicago Quiznos restaurant (insert [...]

5 April 2007 | customer service, marketing, public relations | No Comments

Kokopelli Music 1, Apple 0

The importance of customer service can not be understated. Treat customers well, and they will become your evangelists, recruiting others to patronize your business or use your product on the basis of their experience with you. Treat customers poorly (or simply neglect them) and not only do you waste a tremendously valuable asset, you also [...]

15 November 2006 | customer service, e-commerce, marketing, technology | 3 Comments