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Archives for the 'book review' Category

Book Review – “The Long Tail”

Although I’ve been peppering my conversations with the phrase “the long tail” for nearly two years, only recently did I get the opportunity to actually read the book that spawned the term. On a recent vacation to Sanibel Island (when I tend to do most of my “pleasure” reading), I devoured Chris Anderson’s book in [...]

14 April 2008 | Web 2.0, advertising, apple, book review, e-commerce, ebay, ecommerce 2.0, facebook, google, long tail, marketing, myspace, ppc, search, seth godin, social networking, technology, television | No Comments

Book Review – “The eCommerce 2.0 Handbook”

Earlier this month, buySAFE announced a partnership with online selling solutions provider Infopia to integrate the buySAFE solution with Infopia’s platform. This will be a tremendous partnership, as it lets Infopia merchants benefit from the power of buySAFE regardless of where they sell – on marketplaces like eBay, on their own website, or some combination [...]

28 June 2007 | Infopia, Web 2.0, book review, buySAFE, e-commerce, ecommerce 2.0, marketing, technology | 1 Comment

Book Review – “Then We Came to the End”

Working for an early-stage company and having two young children tends to leave very little time for leisurely pursuits. My “pleasure reading” usually consists of stolen moments after everyone has gone to bed during the occasional vacation, and usually focuses on business books rather than any work of fiction.

All of which would have seemed to [...]

28 March 2007 | book review, marketing | 5 Comments