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Archives for the 'apple' Category

Book Review – “The Long Tail”

Although I’ve been peppering my conversations with the phrase “the long tail” for nearly two years, only recently did I get the opportunity to actually read the book that spawned the term. On a recent vacation to Sanibel Island (when I tend to do most of my “pleasure” reading), I devoured Chris Anderson’s book in [...]

14 April 2008 | Web 2.0, advertising, apple, book review, e-commerce, ebay, ecommerce 2.0, facebook, google, long tail, marketing, myspace, ppc, search, seth godin, social networking, technology, television | No Comments

iRate: Apple mistreats its customers yet again

As was reported last week, Apple cut the price of its 8 GB iPhone from $599 to $399, just 10 weeks after the phone was first introduced amid a sea of hype and countless television commercials. The move left many of the hundreds of thousands of early adopters feeling not only bamboozled, but angry as [...]

13 September 2007 | apple, customer service, marketing, technology | 1 Comment