Archives for the 'apple' Category

Book Review - “The Long Tail”

Although I’ve been peppering my conversations with the phrase “the long tail” for nearly two years, only recently did I get the opportunity to actually read the book that spawned the term. On a recent vacation to Sanibel Island (when I tend to do most of my “pleasure” reading), I devoured Chris Anderson’s book in […]

14 April 2008 | technology, marketing, e-commerce, Web 2.0, book review, google, ebay, seth godin, search, ppc, ecommerce 2.0, facebook, social networking, myspace, apple, advertising, television, long tail | 1 Comment

iRate: Apple mistreats its customers yet again

As was reported last week, Apple cut the price of its 8 GB iPhone from $599 to $399, just 10 weeks after the phone was first introduced amid a sea of hype and countless television commercials. The move left many of the hundreds of thousands of early adopters feeling not only bamboozled, but angry as […]

13 September 2007 | technology, marketing, customer service, apple | 1 Comment