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Archives for April 2008

Book Review – “The Long Tail”

Although I’ve been peppering my conversations with the phrase “the long tail” for nearly two years, only recently did I get the opportunity to actually read the book that spawned the term. On a recent vacation to Sanibel Island (when I tend to do most of my “pleasure” reading), I devoured Chris Anderson’s book in [...]

14 April 2008 | Web 2.0, advertising, apple, book review, e-commerce, ebay, ecommerce 2.0, facebook, google, long tail, marketing, myspace, ppc, search, seth godin, social networking, technology, television | No Comments

The Ultimate Positioning Machine: Leveraging the BMW Brand to Sell the Pontiac G8

While watching the Kansas-North Carolina game last night (what a game, by the way), I saw an interesting ad for the Pontiac G8 that positions the car in a most unexpected fashion. Here’s the ad if you haven’t seen it:

At first blush, it seems odd that Pontiac would compare the G8 to any BMW model, [...]

7 April 2008 | advertising, branding, marketing, positioning | 2 Comments