Archives for April 2008
Book Review – “The Long Tail”
Although I’ve been peppering my conversations with the phrase “the long tail” for nearly two years, only recently did I get the opportunity to actually read the book that spawned the term. On a recent vacation to Sanibel Island (when I tend to do most of my “pleasure” reading), I devoured Chris Anderson’s book in [...]
The Ultimate Positioning Machine: Leveraging the BMW Brand to Sell the Pontiac G8
While watching the Kansas-North Carolina game last night (what a game, by the way), I saw an interesting ad for the Pontiac G8 that positions the car in a most unexpected fashion. Here’s the ad if you haven’t seen it:
At first blush, it seems odd that Pontiac would compare the G8 to any BMW model, [...]
