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Archives for October 2007

Putting Your Money Where Your Mouth Is (Lifelock TV Ad)

One of the best ways to strengthen your value proposition for potential consumers is through testimonials. When faced with a choice, many people look to the experiences of others to help inform their decisions.
Usually, the best testimonials are provided by people who are seen as impartial. We put our greatest trust in those people who [...]

31 October 2007 | advertising, branding, identity theft, marketing, television | 3 Comments

“Mad Men” on AMC — The Best TV Show You’re Probably Not Watching

Although you’ll hear more buzz around shows like the Grey’s Anatomy spinoff “Private Practice” (ugh) and “Cavemen” (double ugh), “Mad Men” on AMC is the best television show you’re not watching right now.
Set in New York in 1960, “Mad Men” focuses on the fictional Sterling Cooper Advertising Agency and the imperfect group of men and [...]

11 October 2007 | advertising, marketing, television | 2 Comments

Q Score? QVC Looks to Own the Letter Q With Rebranding Effort

Last week, shopping network QVC unveiled an ambitious rebranding campaign, the cornerstone of which is a new logo intended to make the letter Q synonymous with the company.
“We’d really like to own the 17th letter of the alphabet,” said Jeff Charney, whose alphabet-soup-like title as QVC’s CMO begs for a shorthand of its own.
In support [...]

3 October 2007 | advertising, branding, public relations, qvc, wom, word of mouth marketing | 1 Comment