Archives for September 2007

Cracking the Code: How to Build a Brand Through Direct Marketing

While I often use this space to examine some of the newer trends affecting marketing and advertising, today I wanted to step back and take a closer look at the relationship between two of the more fundamental disciplines within the marketing function: branding and direct marketing. More specifically, I’d like to take this opportunity to […]

20 September 2007 | marketing, e-commerce, customer service, wom, word of mouth marketing, branding, direct marketing, advertising | 1 Comment

MySpace Beats Facebook to the Punch With Ad Customization

A few weeks back I wrote about some of the savvy moves that Facebook has made in the last six to 12 months to make them a prime acquisition target for one of the big three. Toward the end of the post I wrote:

“However, what makes Facebook unique – and thus valuable to companies like […]

19 September 2007 | technology, marketing, e-commerce, Web 2.0, google, ecommerce 2.0, facebook, social networking, myspace | No Comments

iRate: Apple mistreats its customers yet again

As was reported last week, Apple cut the price of its 8 GB iPhone from $599 to $399, just 10 weeks after the phone was first introduced amid a sea of hype and countless television commercials. The move left many of the hundreds of thousands of early adopters feeling not only bamboozled, but angry as […]

13 September 2007 | technology, marketing, customer service, apple | 1 Comment