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Archives for July 2007

Is Facebook the Next Google, or the Next Angelfire?

John Battelle asked a very simple yet interesting question on his blog last week: Is Facebook cooler than Google?
Even six months ago, the question would have seemed preposterous. Cooler than Google? Who could be cooler than Google? But recently, much like the Seinfeld episode when the fortunes of George and Elaine are reversed – schlubby [...]

31 July 2007 | Web 2.0, e-commerce, facebook, friendster, google, marketing, myspace, search, social networking, technology | 1 Comment

WOM is the Flavor of the Month for Cold Stone Creamery

The 100 degree temperatures in Washington D.C. must be wreaking havoc on my subconscious, because I’m about to write my second consecutive post about frozen treats…
I just came across this article from Promo magazine that details a WOM (word of mouth) effort from Cold Stone Creamery. To complement a soon-to-break national marketing campaign built around [...]

10 July 2007 | bazaarvoice, marketing, public relations, wom, womma, word of mouth marketing | No Comments

7-Eleven-Simpsons Movie: A Tie-In That’s More Than Just Squishee

As reported today in Advertising Age and many other outlets, 7-Eleven and “The Simpsons Movie” recently embarked on a reverse product-placement campaign that is simply awesome in its scope and execution.
Beginning on July 1 and running throughout the month, a dozen 7-Eleven stores in the U.S. and Canada will be transformed into Kwik-E-Marts – the [...]

3 July 2007 | marketing, public relations | No Comments