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Archives for March 2007

Book Review – “Then We Came to the End”

Working for an early-stage company and having two young children tends to leave very little time for leisurely pursuits. My “pleasure reading” usually consists of stolen moments after everyone has gone to bed during the occasional vacation, and usually focuses on business books rather than any work of fiction.

All of which would have seemed to [...]

28 March 2007 | book review, marketing | 5 Comments

Google’s PPA Experiment

The blogosphere was buzzing today (at least the small part I monitor) with the news that Google will soon begin beta testing a PPA (pay-per-action) pricing model for Google Adwords. Seth Godin and Michael Arrington, among many others, had some interesting observations about what this means for advertisers, publishers, Google and affiliate marketing companies like [...]

23 March 2007 | e-commerce, marketing, technology | No Comments

buySAFE Appears on the Today Show

Pretty exciting times at buySAFE lately. As we’ve broadened our product offerings to provide trust solutions for virtually all online merchants, the mainstream press has begun to take notice with increasing frequency.
In the last month alone, buySAFE has been featured on KNTV’s (NBC San Jose) “Tech Now” program, as well as the morning news on [...]

22 March 2007 | buySAFE, e-commerce, marketing | No Comments