Archives for November 2006
Trust Tops Consumers’ Wish Lists This Season
With apologies to Billy Joel, when it comes to pinpointing the factor that most impacts consumers’ online purchasing decisions, it’s always been a matter of trust.
Simply stated, onilne shoppers (or any shoppers, for that matter) require some assurance that a transaction is going to go smoothly in order to buy from a particular merchant. When a shopper perceives [...]
Kokopelli Music 1, Apple 0
The importance of customer service can not be understated. Treat customers well, and they will become your evangelists, recruiting others to patronize your business or use your product on the basis of their experience with you. Treat customers poorly (or simply neglect them) and not only do you waste a tremendously valuable asset, you also [...]
Hello (Brave New) World
In 1963, Bob Dylan famously penned the lyrics to “The Times They Are a-Changin’,” a protest song that foretold the political and social unrest that would mark much of the late 1960s and 1970s. Forty-two years later, Dylan’s song title could just as easily describe the way that relatively recent technological developments have impacted virtually every aspect of our lives.
To [...]
